Hads (Hayward) Te Huia has made a huge splash on social media, documenting his passion for jumping into water from unprecedented heights.
The 26-year bombing aficionado has built and maintains the most liked and followed bombing Facebook page in the world, called Bomblife New Zealand.
He's also attracted enough support to receive some mentoring from one of his personal heroes, action sport business entrepreneur Robett Hollis.
Hads was one of seven winners in a Ministry of Business, Innovation and Employment campaign called Dream Big Māori, which promotes the idea of Māori living their dreams.
His entry explained how he wanted to use Bomblife as a foundation to help troubled rangatahi focus on their health and fitness.
"Young Māori can look up to me if they're sick of holding that beer or joining this gang. I know they deserve better, I know they were born for greatness, not born to be failures," he says.
The Ngāti Maniapoto, Ngāti Raukawa roofer says he attributes the success of his Facebook page to its inclusiveness, as it shows how bombing can be freely enjoyed by anyone. He also acknowledges his upbringing.
"I've always felt that my purpose is to help people, especially being brought up on marae where our role was to host the multitudes and to help where we can," he says.
This desire to help goes hand in hand with his love for fitness, which is why he enrolled on the Kaupapa Toimau Hauora: Certificate in Applied Health and Fitness Leadership programme at the Raroera campus of Te Wānanga o Aotearoa three years ago.
"It was an awesome experience," he says.
"The process of going through karakia in the morning made me feel at home. I loved the whānau grounding, it was good for me."
Hads says the programme also taught him how to talk to people from all different walks of life.
"I learnt a lot of good people skills as well as business skills, like contracting as a personal trainer. The tutors made me feel so comfortable."
His ultimate ambition is to turn bombing into an internationally recognised and competitive Olympic sport. However until that happens, he's happy to further his own studies in areas such as business and te reo Māori.
"I didn't expect Bomblife to get so big but people say it's because of the effort I've put into it. I want to show the rest of the world what we're all about."
Although the opportunity to travel throughout the country as a judge for bombing competitions is an amazing perk of his passion, Hads takes his role as an advocate for this lifestyle very seriously.
"Safety is paramount so you better know what you're doing," he says.
"You'll learn from your first back slap, what's dangerous and what isn't."
He works closely with Water Safety NZ and is currently lobbying the Waikato District Council to get a dive platform built on the Waikato River banks in Ngāruawahia.
It's a controversial issue because while the bridge is not open to the public, it's a popular spot for local people to jump off.
"The way it exists now, there are dangers, but young kids can't afford to go to places where bombing is allowed," he explains.
"As the founder of Bomblife New Zealand, I feel responsible for people jumping safe. If I can use my influence to make this happen then I will."
Hads says he looks forward to meeting tech entrepreneur Hollis, his Dream Big Māori mentor, and says they;'ll talk about his aspirations and where those might take him.
"In later years I want to get into the international sector, but right now, it starts off in my country."
The Bomblife Facebook page can be found here: https://www.facebook.com/BomblifeNZ/