Hundreds of personalised resource packs are being sent throughout the country help with recruitment efforts.
The resource kits are being sent to kaiako responsible for the delivery of 800 programmes.
Jade Edwards, who is Manager Recruitment Services, said about 600 kete had been sent so far.
His team, with help from takiwā recruitment advisors and coordinators, had been busy preparing the materials since the end of Te Mata Wānanga.
“We pretty much went straight from the sports fields and got straight into packing these boxes.”
He said with the enrolment plan for semester A, 2018 confirmed, his team were able to start delivering the kete.
Each kete contains a kaimahi badge, promotional materials such as brochures and postcards, enrolment forms, expression of interest cards, posters and flash drives.
“We have sent our kaiako a letter and marketing tips and hints to help with their recruitment efforts for Semester A next year,” says Jade.
“The feedback so far has been great. I was at an information evening last week at Raroera and our kaiako were ecstatic with the brochures and posters. It helped make our tauira feel welcome.”
Jade said sending the resources directly to kaiako was helping to reduce stress for marketing teams in the takiwā.
“Materials in the past were sent to one team to distribute which meant a lot of undue stress with them trying to do recruitment at the same time.”
“It also wasn’t very personal. They just got brochures, but this is quite nice. They have a box that’s addressed to the programme they teach and they can see that they’re part of a collective effort.”
Jade said a further 250 kaitiaki packs have been sent to our Home Based Learning kaitiaki around the country.
“We’ve received even better feedback with these because they allow our kaitiaki to sit down with a potential tauira and talk about their options.”
“One of our kaitiaki managed to get three enrolments in different programmes over a cup of coffee.”