Skip Content

More than 71,000 people have applied the Kirituhi Facebook Camera Effect developed by Te Wānanga o Aotearoa since it was launched at the WOMAD 2018.

Facebook users from around the world have been fascinated with Kirituhi and are applying the camera effect to selfies and sharing online.

Kirituhi allows our culture to be shared respectfully with non-Māori. Kirituhi means ‘skin’ and ‘tuhi means ‘to write, draw, and record."

Te Wānanga o Aotearoa Social Media Advisor Ross McDougall who developed the filter alongside an in-house Creative team and Poutiaki (Reo / Tikanga), said he was humbled by the overwhelmingly positive response.

“Our intention was to use technology to celebrate Māori culture and launching the Kirituhi Facebook Camera Effect at WOMAD 2018 was the perfect time to do it.”

Te Wānanga o Aotearoa is a programme partner of WOMAD 2018.

Try the Kirituhi Facebook Effect now: www.facebook.com/fbcameraeffects/tryit/355365451537674

 Back to news & events

Published On:

Article By:



Other Articles

  • Stepping in the right direction

    David Coffey didn’t let an unsuccessful entry into the DIGMYIDEA Māori innovation Challenge hold him back.

  • Talking Trash

    Green champions are sprouting up in grass root ways at Te Wānanga o Aotearoa as kaimahi start talking trash.

  • Teaching and learning through tough times

    Enrolling in an adult teaching degree at Te Wānanga o Aotearoa is what taught Sheryl Waru the value of a good education.

  • Can you DIG it?

    This month, as part of the DIGMYIDEA Māori Innovation Challenge, Te Wānanga o Aotearoa was again privileged to host the annual DIGIwānanga.