Skip Content
Taringa Podcast, Te Wananga o Aotearoa

What do countries like Japan, Laos, Argentina, Bolivia, Romania and Thailand have in common?

Probably not much except for the fact that in each country there’s a growing audience of people who tune into Te Wānanga o Aotearoa podcast Taringa.

The podcast, which began in July last year, takes a relaxed approach to discuss kupu Māori,

tikanga and other kaupapa.

Taringa, which can be downloaded for free at the iTunes store, now sees an average of 1900 plays per week – up from the 602 plays per week average the podcast had when it first aired.

Poutiaki Reo/Tikanga Paraone Gloyne says plays of Taringa have also increased by more than 200 per cent since it first aired and the podcast now has about 700 permanent subscribers.

“It is all organic and has travelled more through word of mouth rather than any marketing or promotion,” he says.

Taringa                                                              

29,057 plays from NZ

2697 plays from Australia

1646 plays from USA

434 plays from UK

126 plays from Hong Kong

Similar numbers from: Germany, The Netherlands, Japan, Laos, Canada, France, Ireland, Indonesia, Fiji, Argentina, Spain, Thailand, Mexico.

The bulk of listeners come from Aotearoa but Taringa also has a following in Australia and a surprising number of people in the United States and the United Kingdom are also tuning in.

Taringa has also reached listeners in 50 countries including Germany, the Netherlands Japan, Laos, Canada, France, Ireland, Indonesia, Fiji, Argentina, Spain and Mexico

“All of this happened through word of mouth. Taringa has had no marketing or promotion but just look at the worldwide reach that it’s got,” says Paraone.

“People have said that they enjoy its conversational nature and even reo (Māori) speakers are listening to Taringa.”

Paraone says the figures are very pleasing and sees potential for the podcast to promote Te Wānanga o Aotearoa programmes and initiatives.

“We could be talking - for instance - about our home-based learning reo programmes in Taringa and promote what they do. It’s kind of like product placement.”

 Back to news & events

Published On:

Article By:



Other Articles

  • Māori business accelerator announces 2020 cohort

    Kōkiri is pleased to announce the successful Māori-led start-ups invited to participate in the 2020 programme. Nine technology-focused start-ups from a wide range of industries such as legal services, digital language learning, agri-tech and power generation make up the new cohort.

  • 19 March, 2020

    Important updates on COVID-19 response

    The health and safety of our tauira and their whānau are paramount for Te Wānanga o Aotearoa. We're taking all necessary precautions in our wānanga to prevent the spread of COVID-19.

  • 13 March, 2020

    Ancient Māori methods for new fitness coaching programme

    The way of the warrior involved tests of fitness, agility and mental sharpness. And now these traditional methods Māori used to maintain their health and wellbeing are being offered as a pathway into the fitness coaching industry.

  • 13 March, 2020

    Mātauranga Māori and western science a winning combination

    Mātauranga Māori (Māori knowledge) and science have combined to help restore kaimoana stocks in Ōhiwa Harbour.