Skip Content
Kirituhi FB Ad Image

More than 71,000 people have applied the Kirituhi Facebook Camera Effect developed by Te Wānanga o Aotearoa since it was launched at the WOMAD 2018.

Facebook users from around the world have been fascinated with Kirituhi and are applying the camera effect to selfies and sharing online.

Kirituhi allows our culture to be shared respectfully with non-Māori. Kirituhi means ‘skin’ and ‘tuhi means ‘to write, draw, and record."

Te Wānanga o Aotearoa Social Media Advisor Ross McDougall who developed the filter alongside an in-house Creative team and Poutiaki (Reo / Tikanga), said he was humbled by the overwhelmingly positive response.

“Our intention was to use technology to celebrate Māori culture and launching the Kirituhi Facebook Camera Effect at WOMAD 2018 was the perfect time to do it.”

Te Wānanga o Aotearoa is a programme partner of WOMAD 2018.

Try the Kirituhi Facebook Effect now: www.facebook.com/fbcameraeffects/tryit/355365451537674

 Back to news & events

Published On:

Article By:



Other Articles

  • 22 January, 2021

    New forestry course offered in Tokoroa

    Te Wānanga o Aotearoa in Ashworth St, Tokoroa, is offering up to 20 places on a new NZ Certificate in Forest Industry Foundation Skills (establishment and pruning).

  • 20 January, 2021

    Waka ama is about whānau, says Karmen

    The biggest buzz for Karmen Wallace at this year’s waka ama nationals is that a mokopuna has been competing in the midgets’ section, making them the third generation of her family to take part.

  • 20 January, 2021

    Be wise and sanitise at waka ama champs

    Combatting the potential spread of COVID-19 has been front and centre at this week’s Te Wānanga o Aotearoa National Waka Ama Sprint Championships at Karapiro.

  • 19 January, 2021

    Sarah gets cooking in Kaitaia

    What started out as a simple idea to make a little extra cash selling donuts at the market has turned into a successful foodtruck venture for Kaitaia couple Sarah and Tokoa Aumata.